Friday, June 26, 2009

Where are the women's magazines/issues?

I don’t believe there is any such thing as a true women’s magazine. I know I know, there are at least a 100 magazines out there targeting women, but that doesn’t make them a women’s magazine. Let me explain. I did a google search to find the top 10 women’s magazines and here is the list that turned up
(http://www.allyoucanread.com/top-10-womens-magazines/)


1)Allure: Cover indicates how I can get a sexy summer look, a humidity-proof hair and a better night’s sleep!
2)Better Homes and Garden: 7 recipes with strawberries (BTW if I did eat what is show on this cover, there is no way I’m going to look like the girl on the cover of Allure!)
3)Cooking light: "Cook better, look better and feel better”
4)Cosmo (of course): A cover from cosmo should mention “Sex” at least once
5)Elle: Fashion, beauty and entertainment
6)Everyday: guide to "smart entertaining"
7)O: do I need to say more?
8)Prevention: Lose weight because it is healthy
9)Vogue: Fashion, hair & skin care
10)W:Fashion magazine for the “deserving women”

As per this definition women are a species that loves to shop, dress, stay abreast of fashion trends, obsess about hair, nails and weight, cook, entertain, follow celebrities, and aim to be size zeros with a fantabulous sex life. Now doesn't that sound like a script straight out of the sitcom “Friends”? (Since when did out-of work waitresses dress like that and have it all!)Where are the "real women's" issues here? and when i say "real", I'm not using it as an euphemism for women who weigh more than a 100 pounds!

I now realize that I am not asking the right question. What are women's issues anyway? Most traditional "women's issues" have been hijacked by men. Case in point - the abortion debate. When Dr.Tiller was murdered recently, most of the debates in the media were between rich, white men (with the obligatory rich, white woman in the panel) telling us women how we should feel/react to the abortion debate


So it is high time that women claimed more issues if we are losing our "traditional" issues to men. Health care reform, domestic workers rights, financial markets regulation, industrialization of food, climate change, immigration debate, growing digital divide, the north-south divide, wars - who said these are all not women's issues? The further you analyze these issues you realize women have the most to lose if these are mishandled ("manhandled")

If I am looking for coverage on these issues by women's magazines - i dont think I am going to find any. The best sources for these appear to be Democracy Now, Grist TV, or even the BBC Woman's Hour (by far the best exclusive women's issues show on the radio that i've come across - despite some of their pieces about getting fabulous arms like Mrs.Obama. A great model for some of the above mentioned popular magazines to follow - combine tips for frizz free hair with a primer on single payor healthcare)

I hope traditional women's magazines start covering these issues instead of giving us a tour of Michael Jackson's home - despite all the market research they have, women do care about other things besides nails, hair and celebrity cribs! What do you think?

That's a wrap!

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